Perfect Pitch Creative Brief
The brand will be called “Perfect Pitch” is an audio-based brand where it will specialize in effect sounds for acoustic, electric, and bass guitars. When it comes to musical instruments, they are expensive and when playing bass and guitar, buying pedals to add more sounds to be more unique and creative is even more expensive. Thus, this app is for people who want all their effects, pedals, and sounds in one place while still being easily accessible and can be used on any amplifier that the audience owns.
Goals: The brand’s goals are ensuring the consumer can easily utilize the app and experiment with different sounds for their instrument. Another important goal is to make sure that any musician can use this app and traverse through it without being confused or lost. Visually, the brand wants to give off a music look, and the goal is to carefully choose the right fonts and colors.
Audience: The app is specifically for people who are into music, this app is great for those who are just starting out and those who have years of experience. Our target audience is also consumers who cannot afford pedal effects and would rather have a cheaper alternative where they can access them in one location and be able to obtain them in a few clicks.
Messaging and tone: Our message for this app is to create a welcoming atmosphere, where anyone starting out in music can use this app without struggles. As well as encouraging our audience to experiment with many different effects and sounds. Since this is a music app, the tone that the brand wants to give out is a warm and welcoming look.
Assets and deliverables: The final product will be a prototype app and will include its functions. Images such as personas will come from online that are free to use. Icons will sometimes be found online but only used as references and icons used in the final product will be created through Adobe Illustrator to originality to the app. All ideas and deliverables will be on a website created through WordPress.
Challenges: A challenge that could occur is to figure out how many pedals should be implemented into the app and figuring out which ones should be included into the app first.